Officina is a small alehouse in Rome’s San Giovanni district, run by Alfredo and Mario, two brothers who love cars and good food. Thanks to the perseverance and hard work of these two managers, the bar has been transformed and is now also a restaurant. At this point, Emanuela Caponera enters the story. Born in 1984, she is an illustrator who studied at Art School and then specialised in visual communication at the IED (European
Institute of Design). After various work as a designer for a number of bars in Rome, Emanuela received the challenge from the managers at Officina - to manage and renew the brand and concept of the place,
which changed from a bar to include a restaurant, while maintaining the authentic 50s style and taking advantage of both the great cuisine and the owners’ love of cars. Caponera has reinvented the whole visual communication structure of the restaurant, by telling its long history through illustrations both inside and outside the building, using her minimalist silhouettes and precise colours. The result is a strong brand identity that is recognisable on first sight either by loyal customers or newcomers. The work is the outcome of a minutely detailed study of the site, but most of all of her creativity in its purest form. Beginning with detailed observation, Emanuela Caponera puts into action a full visual experimentation. Her goal is to always build a new, effective language that communicates and enhances the owners’ brand philosophy, by using iconographic images. This allows the distinctive features and its diversity to emerge, by creating a parallel world - through planning and design - which is closely connected to the customer’s identity.
The story has been written by Valentina D’Urbano, writer.