aroma30 is a brand born from the creative and artisanal drive of Michela Fasanella. After studying at Accademia di Costume e Moda in Rome and St Martins College in London, the designer moved her first steps in the fashion field collaborating with Valentino and Salvatore Ferragamo before committing herself to her own vision of womenswear.
Based in Rome, she also works as a freelance fashion consultant for several brands worldwide and as a lecturer at Accademia di Costume e Moda.
Each garment is made in Italy by a team of tailors providing the best tailoring service thanks to their skills and experience. Aroma30 develops a strong bond with the manufacturers so each person working there is a familiar face. We are based in Rome, so our local production is entirely made in Italy and all the items are made with care for a quality result. Aroma30 fabrics come from textile companies in Como, Biella and Prato or from warehouses selling upcycled fabrics. Our original prints are made in Como by a small business and some fabrics are hand-dyed in our studio.
Aroma30 garments are designed to last. By embracing a timeless style and a good quality manufacture, we make products that you will love for years. You can find advices and care instructions for keeping your items new and lovable here.
As the production of fibers and fabrics consumes a lot of water and energy while creating emissions, it's a conscious choice to reduce this production for a more healthy environment. Each Aroma30 garment is designed in order to avoid any kind of waste. For the same reason, we embrace the bespoke service as an alternative to mass production and to the stock of unsold items.