For 20 years, the Pantone Color of the Year has influenced product development and purchasing decisions in various sectors, including fashion, interior design, industrial design, product packaging and graphic design.
The choice of the color of the year is the result of careful evaluation and analysis of trends. In fact, to make this selection, every year the experts of the Pantone Color Institute scour every corner of the earth in search of new color influences. Influences can also come from new technologies, materials, textures and effects that have an impact on color, from the most important social media platforms and even from sporting events that capture international attention.
The color chosen for 2019 is the PANTONE 16-1546 Living Coral, a coral shade full of vitality with a golden hint that infuses energy and gently revives. Lively yet delicate, PANTONE 16-1546 Living Coral envelops us with warmth and affection, instilling comfort and optimism in a world that is constantly changing.
Sociable and lively, PANTONE 16-1546 Living Coral invites with its engaging nature to carefree activities. This color symbolizes our innate need for optimism and cheerful pastimes and embodies our desire for playful expression.
The essence of modern life, Pantone Living Coral is a reassuring color that manifests itself in the nature that surrounds us and at the same time shows a lively presence on social media. Pantone 16-1546 Living Coral transmits the desired characteristics, familiar and stimulating, of the color present in nature. In its grandiose, albeit more elusive, submarine manifestation this vivifying and effervescent shade enchants the eye and the mind. At the center of our vivid natural color ecosystem, Pantone Living Coral recalls how coral reefs are a varied kaleidoscope of colors.