NICHE, THE PLATFORM FOR BRANDS AND CREATIVES
What could be today the best place for international brands to partner with creative digital communicators? Obviously the web and social networks. For this Niche helps companies looking for creatives to meet work offer, creating a platform and a big community were original campaigns can be designed. The interesting news is that now Niche, active from 2013, will be available in Italy. Niche, which in Italian means nicchia, in a few years has grown to the point that has been acquired by Twitter, reaching more than 30,000 social media creators up to date. A guarantee of visibility that finally now interests also the Italian creative world.
Niche for creatives and businesses
But what is Niche? Halfway between a community, a digital platform and a talent scouting service, Niche has become one of the new digital realities offering the opportunity to meet global brands to all creatives specialized in online communication and social work. The intermediary between the two sides is the platform itself. Let's start from the beginning: Niche divides creatives according to their field of specialization and the target they address, for example from fashion to tourism or food. In this way, the platform makes it easier for companies to select the most suitable talent to develop innovative campaigns for their particular type of product, monitors the projects and their distribution of 20 social channels. Niche also offers an analysis of their performance on different platforms.
The idea was great enough to convince top brands in the world to face Niche's creatives: Coca-Cola did not wait a second to develop its social campaign Fanta #ConFantaTwisto through the platform.