Following the May 2012 earthquake, the municipality of Cento, in the province of Ferrara, launched a contest to implement an integrated and multichannel visual communication strategy within the city's historic city center, including an information system and a web service. The call is promoted in collaboration and with the patronage of Aiap - Italian Association of Visual Communication Associations.
The goal is to relaunch the Natural Shopping Center and to offer a complete tourist experience, starting from access routes, developed on points of interest of the city.
Participation is open to companies and / or graphic design, design, advertising, communications, graphic designers and designers. Graduates and / or graduates from public and private schools can participate in various levels related to design, visual communication, advertising that has provisions for unorganized professions. Participation can take place either in a single form or by a group meeting, for which a parent company will be required.
To the winner or winners of the work carried out, a total refund of € 7,000.00 will be recognized, including charges and accessories. The winner will also receive a further € 4.000.00 fee for the delivery of executive files for the implementation of the signals and web pages useful for the implementation of the project by 25/07/2017.