“Sinestetica” is the result of a desire to bring talented people together. It came about after a chance meeting in 2015 between Pietro, an architect, set designer and music lover, Giulia, an art historian and communications expert, and Bianca, a medieval art historian.
Together they set up the organisation and, after the first events, they were joined by Michele, book-lover and seller, historian and event organiser. Different experiences, but common ground in the four members’ approach to work and friendship, such as the light touch with which they manage to present their own personal, anti-conformist taste: “Wonderful works need no rhetoric”.
The “Sinestetica” salon takes its shape primarily from the work of artists, photographers and designers. Their creations are curated, shared and appreciated. The method works, and the network of artists - followers, we’d call them today - grows. The success of the initiative motivated the group to open a fixed venue at Viale Tirreno 70, in Rome’s Monte Sacro district. Here it will continue its task of promoting culture in a space which as far as possible is multi-purpose, where visitors can buy books, works of art and objects, attend presentations, concerts and vernissages with aperitifs and tastings.
But “Sinestetica” is above all a place of exchange, where artists, musicians and scholars can come together to share their creativity and display their work to curious visitors who are interested in learning more and perhaps buying something. The group will also organize workshops and reading circles for children and anyone else interested. “We believe firmly in this city’s social fabric and our fellow citizens. There’s a great desire for participation and new experience, and in our small way we’re adding a piece to the puzzle”.
The story has been written by Jason Ray Forbus, writer.