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SHOW WORKING ROOM

SHOW WORKING ROOM
SHOW WORKING ROOM
Photo by Antonio Barrella
SHOW WORKING ROOM
SHOW WORKING ROOM

Donato Antonio Di Munno and Luca Baldini could not be more different. Fashion designer with a diploma from the IED in Rome, always a fan of fashion and wedding gowns, Di Munno is a lover of the delicate female universe, that he pays tribute to in his creations. Baldini has a past as a construction engineer and architect and a lot of experience in creating set designs and theatre costumes. He is more practical and concrete: what attracts him most of all are new techniques and experimenting with fabrics, materials and lines. And yet the joining of their skills has given rise to a harmonious, intelligent project that mixes art and technology, tradition and innovation.

It all began in difficult times, with few resources to be invested and the phantom of the recession. However, thanks to enthusiasm and passion, Donato and Luca manage to enter the sector successfully, taking part in competitions and tv programmes. Aiming at excellence: from paper patterns to finishes, from the quality of fabrics and materials to the originality of the designs. The project combines a tailor’s workshop and a showroom in a single space open to visitors, inspired by the new trend in restaurants with open kitchen. However, influence also came from Luca Baldini’s education, that made him ready to bet on the hypnotic attraction of building sites and ongoing works – in construction and in haute couture. The scenario is the best possible.

Civitavecchia is a port where cruise liners full of tourists dock each day. Tourists interested in Made in Italy, especially when they can see it during its creation. But there is also the attempt to discover a modern version of the tailor and take back young people towards Italian artisan expertise, seeing it in a more attractive light. Recently, also the the brand has been renewed (from MAD, ModeArtDesign, to Di Munno Baldini) together with the collection, to present themselves in the best way to the frenetic world of international fashion.

The story has been written by Ida Amlesù, writer.

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