In Pigneto - the eclectic neighborhood of Rome - SensumLab has its headquarters, that’s en encounter between Simona Berardi, Carla Armitage and Alice Camandona who, driven by the will to work together to put their skills into play, gave birth to a creative project based on sharing rules, collaboration and reciprocity between artists and creative people from different fields. SensumLab is part of the book “100 storie di creatività del Lazio" 2016, while the previous year the studio won the Award “Idea Innovativa”, as the best innovative idea in female business.
The philosophy of SensumLab originates in the literal meaning of the term, which aims at defining a part of the act of an individual's vision; anyone in fact, in the process of observation, starts from a fragment of the real part and then focuses the set. That’s in this context that the Sensum laboratories come to life: a tailor shop, a craft screen printing and a photo exposure room. Three laboratories in one, able to give shape to ideas and needs of individuals and the development of external projects based on partnership.
One of the strengths of Sensum is that you have created a network between the creative of several sectors, in order to promote the Made in Italy and craftsmanship as the principles of quality, such as the collection of tights 77DENARI, brand entirely designed and produced in the laboratories, thanks to the synergy between the working group.
The artisan screen printing lab creates prints with water colors on any surface of natural origin, such as fabric, wood and paper. In the tailor’s shop you can find: custom-made suits for performing arts, high fashion and bridal; in the exposure room coordinated by Alice Camandona - specialized in fashion photography - you have the option to develop photo sets and videos. Sensum also makes available its expertise by offering training courses: the artisan silkscreen workshop - one day; the course of creative sewing; the individualized course of experimental sewing; the basic course in photography; the course to discover the World Treasures.