Your portfolio on Instagram
Send a curriculum with a bulging portfolio and then wait. For ages, sometimes forever. Without getting an answer, even a negative one, left with the nagging doubt that your work is not even worth a glance. Let's say this has happened to more or less everyone and also several times over. And so the Spanish copywriter Jose Navajas, tired of waiting and strongly convinced that to be noticed a portfolio must surprise, decided to show his works in a new way on Instagram, the photo-sharing platform par excellence, that has 400 million users a month.
Portfolio with filters
How? Navajas cleverly subdivided his works into twenty-one accounts created specially, as if they were pages of a website. It all starts from his Instagram profile, which presents an overview of his projects, points to his site, and gives instructions to browse through his portfolio. Suffice to follow the tags on each image to find out all the details of his work: in fact, these tags lead to other Instagram profiles of his, each devoted to a specific category. Lastly, each of these leads to yet more profiles with works created for important customers such as McDonald's, Raid and Coca Cola. The very last tag leads to his curriculum, to learn of Jose Navajas' background and how to contact him. A spider's web of graphics to whet the curiosity that cannot go unnoticed. An example to follow?