If Barbie turns curvy…
If the name Barbara Millicent Robert does not say much, just say Barbie to avoid the risk of being misunderstood. Of any age, sex and geographic origin. Because Barbie is not a simple doll, she is a symbol, a global icon, a worldwide phenomenon. Barbie is someway like Coke: no matter the Country you will go, you will find a custom Barbie. She is always there waiting for you with her smile. Envious ones might say she is a bit boring. But the truth is Barbie has a story of success, made of small changes and revolutions, as the launch of the new curvy Barbie: it had a great impact on the world of toy design.
Curvy Barbie: queen of The Time and social media
Barbie, the doll whose name has become a byword for unrealistic body ideals now comes normal-sized. The queen herself, the only one to be envied by any top model, has come to terms with a few centimetres (in her case we should say a few millimetre): Barbie’s plastic legs have a bit of meat on them, she has a bum, and thighs that meet in the middle. The Time dedicated a cover to curvy Barbie, where she asks readers: "Now can we stop talking about my body?" The answer is nope! Indeed, the makeover effect - revolution has hit the social world, bringing Mattel on top of social media conversations.
Barbie Fashionistas: the beauty in diversity
The new 2016 Barbie Fashionistas line includes 4 body types, 7 skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories. By introducing more variety into the line, Barbie is offering girls choices that are more reflective of the world they see today.
Each Barbie Fashionistas doll has her own look and style - from casually cool to boho bold, all of the fashions are inspired by the latest trends. With added diversity and more variety in styles, fashions, shoes, and accessories, the message is clear: beauty relies in diversity. Kids everywhere will have infinitely more ways to spark their imaginations and play out their stories. On social media Mattel launched a hashtag: #TheDollEvolves, which went soon on Top Trends: in the three days Barbie recorded a 7% increase of followers on Facebook, Twitter and Instagram. Not bad for a 56 years old lady. Isn't it true, dear Barbara Millicent Robert?