Ron English, art against junk food
How strong is the impact of today's advertising on our eating habits and on what we eat? The case is serious enough to push Ron Inglese, a great American street artist, to deal with this issue in his exhibition hosted at Dorothy Circus Gallery in Rome until March, 31.
Ron English artworks for raising awareness
Thirteen silkscreened artworks on canvas with acrylic spray aim at telling the 'dark side of the fast food'. Junk food in America is much more than in Europe: the core of the debate is on the role of the advertising of big food business brands and their attractive packaging in supermarkets payed on our habits. These tools are used by companies to drive the attention far from the harmful substances in packaged foods, as emphasized by the words of the American artist "art can be the substance or the frosted finish on food."
'Advertising is the soul of trade'
Ron English solo exhibition aims at focusing on mass industrial culture through his colorful and eye-catching artworks. The goal is to raise awareness about what we put on our tables. A well expressed message through 'UncleScam's Last Breakfast', one of the works featured in the show; a sort of Last Supper (here it turns into the last breakfast) where Jesus is replaced by an obese Uncle Sam, who becames Scam, and the apostles are the images that represent the "icons" of food brands.
It is a criticism to the vices of modern times that are forcing entire populations to unhealthy eating habits. We must not give up because of the appearance, the beauty of advertising and its artistic packaging. Word of Ron English.