Oculus. Dream your way to places that don't exist, or places that once existed, or that have been transformed by the reality of the dream. It means walking towards the misty cypresses of Van Gogh's Starry Night, following the magma-like hills towards the bell tower of the Cathedral of Saint-Rémy, leaning back under that swirling sky to identify the individual lumpy brushstrokes and glimpsing the canvas between one stroke of the brush and the next. Living inside the painting is the dream. Yet your eyes are open, you are awake, you are aware, and covering your face is no pillow but an interactive oculus which propels the individual into a non-physical reality. That of the painting, in fact; or of the Colosseum in 80 BC, or the Mausoleum of Helena as it was in the fourth century AD. So what exactly is reality? It is what we see.
And the Oniride group, a handful of young people of between 30 and 35, has designed a way to invent as many realities as there are eyes looking at them. A project brimming with ambition which seems to have appeared in Italy from some distant future, and yet they are already doing videomapping, immersion in virtual realities and projects whose goal is the promotion of the Italian cultural world. Technology at the service of culture to create inducements which are ethical as well as financial. Because their tools allow cultural experience to be expanded instead of being replaced, offering the public - and their customers – another road along which to construct their imagination, giving shape to a new collection of perceptions.
Their company has been operating since January 2015 and already has two employees. They have collaborated with the National Research Council, the MiBACT and the Superintendence of Cultural Heritage of Rome as well as a number of universities, and they were present at Expo 2015. Among many struggles and hardships, their (real) reality is Rome, and it is there that they are building their startup: a landscape which is still bare and virgin in which to cultivate all the magical possibilities that the virtual world has to offer.
The story has been written by Rossella Milone, writer.
A startup founded by three designers and programmers and two backers, who came first out of the more than 600 startups.