NoolLab is a creative workshop that was created by four designers united by a common idea of what a project should be and by the same transversal approach to their work. NoolLab does everything from visual communication projects to products, events and services, even tackling more complex system planning. The underlying theme is that of developing something which involves and stimulates the thinking of those who see or hear it. A approach to design as an open system, with constant experimentation and dialogue which extends even to workshops in other disciplines and ongoing networking with the community. It is made up of Zoe Balmas, Anna Lombardi, Giulia Del Bosco and Fabio Pulsinelli: all Romans, all graduates of ISIA Roma Design, and all with post-graduate specialisations – sometimes (like Fabio, who has a master's degree from the Eindhoven Design Academy) from abroad. A few years ago, together with Paolo Buonaiuto, they managed a session of Open House (www.openhouseroma.org, an annual weekend-long event where hundreds of buildings in Rome, both historical and modern, are opened to the public).
Their project is called Felicemente in crisi and is a studio open to the public – a proposal for participatory design, a public experiment in which the city is experienced anew through the feelings and stories of its inhabitants. The concept is linked to that of the polling booth, the public space par excellence: people vote for parts of the city, expressing their preference through their emotions and with a place and a story. The gang at NoolLab have built up a kind of archive of more than 1,500 files, starting from the Garbatella area and spreading to the other parts of the city. Fabio speaks of the enthusiasm of the inhabitants of the various districts who want to speak about their area and who have found ourselves in the unexpected situation of having the opportunity to express themselves.
The story of NoolLab has been written by Paola Soriga, writer.
NoolLab is a workshop which includes four young designers and offers visual communication projects for products and events.