It all began in 2015, when Antonio Chimienti (33 years old), Giorgia Cioccetti (34) and Maria Gisa Masia (33) – psychologists specialised respectively in human resources, group dynamics and public management – after years of work in common, asked themselves: what can a modern psychologist do? «Nowadays, a psychologist can not just be the expert that deals with individuals in themselves» says Chimienti. «Social contexts also present different questions that have development and change as the common theme and relationships between people and their context as the subject».
This is how Noeo (a Greek word meaning “I think”) was born, an association that its founders define as a design and development agency and that actually makes thought its main work tool.
In spite of its young age, Noeo has already worked for several public, private and no-profit bodies, to promote local growth via interventions in psychological, social and organisational development. Two activities that can now be considered the ones that best summarises the sense of what the association does. The first, UrbanGrandpa, has seen collaboration between school kids and elderly citizens of the first municipality to recreate a tourist itinerary in the area (devised by the younger ones), adding to it the tales of experience and lives collected by Noeo from the elderly, highlighting the changes and differences with the present.
The second, Trame – Trasmissioni di memoria, aims to tell the story of the outskirts area of San Basilio, transforming the stories of its older inhabitants, thanks to four artists, in murals, urban installations and performances.
The boundaries of Noeo are expanding beyond Italian borders. Together with architects and art curators, the association has recently taken part in a call for designing a city quarter and temporary residences in Sweden.
The story has been written by Chiara Sfregola, writer