Maya Di Lello
She has managed to turn her hobby into a business. Right from the beginning, her lifestyle choices were guided by clear ideas about her future career. She enrolled in the Trade School in Cassino, where she was born, becoming familiar with needle and thread, and all through her life, even when she has been busy with other activities - including working as a shop assistant in a clothes shops – it all came in useful for her creative calling. At the European Institute of Design in Rome she was first a student and then an assistant, until the world of high fashion required an inevitable move to Milan, where she worked on the coordination of a fashion project with Nicola Del Verme.
In Milan, her life turned into something out of The Devil wears Prada: a world of models and fashion shows that turned her habits upside down until the call of her origins started to make itself felt. First, she opened an atelier with a colleague for a year and a half, and then she moved to Naples, where she designed the Kids collection for Silvian Heach, which involved going back and forth to China. By this point she knew the whole process, from design to marketing, but her desire to return home kept growing until, after Ferrara, Florence, Rome, Milan and Naples, she finally moved back to Cassino. Though the provinces present their own challenges, the area has a lot to offer – especially because it's home to the expertise used in the wedding and ceremonial clothes industry.
Thus, her label Réinventer was born, the choice of the French word inspired by the idea of Paris as a symbol of elegance. She produces one-off pieces, tailor-made or created from used garments. She even handles wedding dresses, deconstructing and reconstructing them and maintaining the emotional bond that has been handed down in the gowns of mothers and grandmothers. Or else she creates them from scratch. She is currently a consultant for two local companies, teaches at the Academy of Fine Arts in Frosinone, and her collection is on display in shops and temporary stores. And in the future she might just switch on the sign of a shop of her own.
The story of Maya Di Lello has been written by Francesco Longo, writer.
From Cassino to doing business with China, Maya Di Lello is the independent fashion designer of the self-produced line Réinventer.