The digital revolution is above all a cultural one, as Mauro Rotelli – who has built his position as a creative guru on the basis of new technologies and the potential benefits of multimedia platforms – knows very well. Rotelli has a hybrid personality and a voracious eclecticism: he started off young, organising parties and New Years' and university events, before moving on to politics and becoming a councillor for the town of Viterbo. Today, his work covers all three hundred and sixty degrees of the universe of digital training, counselling, workshops, dissemination and, above all, narration.
Yes, because Mauro's passions also include smartphone photography, a way of documenting the present through Instagram and social networks. His shots always lie just upon the junction of a desire to capture the world from a whole new point of view and the wish to tell a story that takes place in that world. They are pictures which, like him, are colourful hybrids, made up of angles and visual games where humans and their expressions rarely appear, seeming more like secondary witnesses – often seen from behind – of a landscape which is still magically natural, almost the hypothesis of an Italy as it could be and how it partly is. An idealised, possible Italy, one might say.
But Rotelli's experience cannot be completely understood unless you link it with Medioera, the festival of digital culture and innovation that, together with friends, he founded in 2010. Medioera is not just one of the sector's most important events in Italy: it is an attempt to mediate the ancient and the modern, the Medieval culture of Viterbo - which hosts the event - and the new era of communication. It is a meeting point for new knowledge, where different skills and experiences meet. Mauro and his friends realised it like true pioneers, and like true pioneers they have turned it into their life.
The story of Mauro Rotelli has been written by Giorgio Nisini, writer.
Cofounder of Medioera, the festival of innovation and digital culture, he is a multimedia teacher, consultant and creative.