Statistical studies show that less and less people read books in Italy. So opening a bookstore now may seem a bit anachronistic, particularly in the Roman quarter Appio Latino, which is not very close to the main central traffic roads, where potential buyers are.
However, Cultora (which originates from a website) was not only designed as a bookstore, but also as a multi-functional space.
The first peculiar feature of this bookstore is that here only books of independent publishing houses are sold, those books which are often hard to find, out of print and not sold by the most important distributors. Secondly, this bookshop is designed to restore the important role of the bookseller with his great experience and knowledge, lastly it aims at becoming the cultural local hub. Here there are direct relationships, since Cultora is a multi-purpose space focusing on the Arts, Literature, Fashion.
Here several events and shows are often scheduled, but it is mainly an area dedicated to co-working. Students, workers, readers and even those who are simply curious can spend their time reading books, surfing the internet, working, reading magazines and newspapers in a cosy and familiar environment.
From a blog to a bookstore, yes, we made it! The secret lies in using the channels of knowledge and social networks. United we stand.