Lenticular printing is the future
After revolutionizing the world of billboard advertising, lenticular printing is also changing the Interior Design and furnishing sectors, literally “getting them moving”. The technology in question can create images that give the illusion of depth, or that change while the observer moves, according to the observation point.
The Swedish Experiment
A recent renovation of the Stora Hotellet in Umeå, in Sweden, shows how lenticular printing has taken over along the hotel corridors, creating new worlds. These range from a sensation of walking among artistic landscapes to swimming in the ocean depths, without forgetting stormy seas and the northern lights. In practice, you don't simply enter your room, but another dimension.
Lenticular Printing in Hong Kong
Another hotel, another demonstration. Architect Fabio Ongarato used lenticular printing while intervening on the WHotel in Hong Kong. Entering the hotel atrium you immediately become spectators of striking scenography created with three large lenticular panels that customize each of the three walls facing the entrance. The result? The WHotel is considered the most luxurious and fashionable boutique design hotel in the world.
Possible applications of lenticular printing
However, as well as the hotel sector, lenticular printing is making inroads on urban fabric. One spectacular example is the super colourful installation of the University stop of the Naples Metro station a work by New York designer Karim Rashid. A lenticular surface of 250m2, the largest in the world, created for the “Art Stations” project for the building of Naples' underground stations that can already be seen on the Naples Metro site.