Toulouse-Lautrec's modern vision in Rome
This exhibition brings to Rome the best of the collection of works of Toulouse-Lautrec kept at the Museum of Fine Arts of Budapest (Szépművészeti Múzeum), one of the most important exhibition venues in Europe, with masterpieces ranging from the Middle Ages to the Twentieth Century.
Art and Marketing
Both Toulouse-Lautrec's life and his artistic career are attractive and full of fascination. In fact, he was among the first to show his times boldly and directly, without lenses and righteousness. His was a quizzical eye, but one that never set out to judge. He loved frequenting the sleazier side of society to portray reality, the daily grind of the more humble. Without ever labelling them. The place that was a constant source of inspiration for him was the Parisian neighbourhood of Montmartre with its night life.
Posters, illustrations and fliers
Toulouse-Lautrec must also be credited with the far-sightedness to use his art for marketing purposes. In fact, there are many examples in this exhibition of what we now call billboard ads, designed and drawn with the artist's usual mastery. To be precise, around 170 lithographs have arrived from the Budapest collection (including eight large posters and two album covers of the French singer, actress and writer Yvette Guilbert with around 10 lithographs). The mass of works includes posters, illustrations, sheet music covers and fliers (some also limited edition signed by the artist). The exhibition also includes rare images from the early twentieth century that evoke Paris in the Belle Époque. In addition, an interactive app guides visitors to discover lithography and other printing techniques from the late nineteenth century.