What is the tangible element that unites and narrates the whole history of the Eternal City? “Looking through the wealth of artistic and cultural heritage of Rome, it seems obvious to my eyes. That element has to be the marble”. These are Jessica Simonetti and Giordano Sottosanti’s words. But what can the marble add to what Rome already tells with her grandeur? “The reasons behind this choice are in the deep historic value of the material and in its capacity to bring together the ancient and the modern, tradition and innovation”. After all, Jessica and Giordano are a couple who balance these traits out. A graduate in Public and Business Communications, she is a copywriter and freelance Social Media manager, who works alongside digital entrepreneurs, startups and newspapers. He came from Catania to Rome. He is passionate about history and art and is an expert in communications, and in 2012, he completed a project for the digitalisation and the online availability of the public documentary assets preserved at the Capitoline Historic Archive. Their qualities, brought together, permeate this “Marmi di Roma” project. The material used by Michelangelo, Canova and Bernini is like a dense paste to sculpt, embellish and bring to life, and was brought to the fore through the fringes of the most improbable target for so old a texture. It is an aim that is only achievable by modernising the history of this material, letting it assume connotations that fit with generation Y, such as social skills and digital sharing. The account with the name @marmidiroma and the official hashtag #marmidiroma are used on the most fashionable, image-focused social media. These form the gateway between the centuries for community users who with “fingers at the ready”, and with their own photos of the marbles of Rome, too can sculpt, embellish and bring them to life in an intangible digital space.
The story has been written by Maria Teresa Sammarco, writer.
Project to renew the ancient, tactile 3d loved by Michelangelo, Bernini and Canova, by bringing it to Instagram.