While the other children played with dolls’ clothes, she started to use a sewing machine in her grandparents’ tailor’s shop. While her classmates didn’t know which university faculty to choose after high school, she already had clear ideas. Or rather she had only one: fashion. After her diploma in Fashion Design from the Accademia Internazionale d’Alta Moda Koefia and a Masters as a modeler, Giorgia Baiocco worked for big names like Gattinoni Haute Couture and Maison Valentino.
In 2012, at just 25, she chose to leave certainty for uncertainty and invest in herself. Up to that moment, Giorgia had only worked with very lightweight fabrics, but then she bought some leather and worked on it with the old sewing machine inherited from her grandparents. This is how she made her first bag and the entire first capsule collection of the Giorgia Baiocco brand. When the first orders arrived, she began to collaborate with a historical leather goods maker from Rome who “passed on” to her the secrets of the trade.
In September 2014, via a competition called by the editor Franca Sozzani on Instagram, Vogue Italia notices her creations and includes her in the guide “A new generation of fashion designers” among the emerging designers of accessories. The bags, all completely handmade in Rome with Tuscan leather, are entirely Made in Italy products. A definition that she says «encloses the perception of piece as unique for the masterful way it is created, but also for all
that it calls to mind.»
But together with a production process that follows the standards of artisan tradition, there is also a non-stop research fed by life, the trips made by Giorgia, the songs and films she loves, the cities in which she lives (Rome and Milan). «There is a new, modern interpretation of haute couture in every bag». Bags that instil the daring nature and determination of the young woman that created them in everyone carrying one.
The story has been written by Chiara Sfregola, writer.