Forma & Cemento
The story of Forma & Cemento, it seems more American than Italian. When he was just over thirty years old, Giorgio La Corte, a civil engineer, was working at So.Ge.Sid, an in-house company at the Ministry of the Environment, then in 2014 he had the idea of creating luxury furniture and furnishing accessories wih the raw material for construction: concrete.
To finance his project, he involved Carlo Rodriquez, an economist specialised in corporate finance of his same age. The two became partners and soon three young designers joined them: Lorenzo Rebecchini (born in 1990) and the architects Laura Mochi Onori (1986) and Gaia Rebecchini (1988) from the studio More than Arch.
This is how, thanks to a particular process that lends the material a noble appearance and to a geometrical design that reduces thickness, the furniture in the ranges Loki and Tadao (a tribute to the famous Japanese minimalist architect Tadao Andō), with their light, sophisticated shapes, were created. And also the Cementine tiles that offer a modern interpretation of the traditional beehive pattern, together with other creations. The furniture, dedicated to an elegant, metropolitan public, was made by artisans in a laboratory in Via Prenestina and they are sold in a network.
Giorgio, with a daughter on the way, left his job at the Ministry and decided to dedicate himself only to the new company. A courageous choice, and certainly not an easy one, in which, in between the lines, one can read the philosophy of Forma & Cemento: to lend lightness to what seemed heavy to everyone else.
The story has been written by Chiara Sfregola, writer.