His real is name Davide Terrana. His pseudonym is Sblendone. But the name he loves more to be called is “human being”. A Human Being. He considers it to be nature’s masterpiece, the highest point ever reached.
With a degree in Industrial Design from the ISIA in Rome, Sblendone became interested in designing items for serial production, later specialising in Visual Design. Once he had completed his studies, he began to collaborate with design and advertising agencies in Italy, for which he imagined and realised distribution and knowledge-gathering material of various kinds, from photos to brochures, from business cards to brand identities. Just recently, after attending a film-making course, Sblendone made his debut in video design, working for emerging artists and viral diffusion campaigns. His is a well-rounded artistic journey that allows him – while investigating the world of design in its most varied hues – to reach a deep, detailed understanding of his subject and to satisfy his clients’ needs.
In DiSegni, Sblendone explores and declines in various and never banal ways the attraction of seriality, searching for a beauty that goes beyond tangible elements. Everyday subjects and architectural elements, figures that can be seen every day, are the main subjects of his photos. Thanks to a clever interplay of light and shade, that transforms the usual face of the subjects into symbols, Sblendone restores the simple wonder of shapes to the world and to the spectators the ability to be in awe when faced with the normality of beauty. A metaphysical look at what exists, where the immobility of photography seems to guarantee the last possibility of escape from frenetic modern urban life.
The story has been written by Ida Amlesù, writer.
A metaphysical journey in the world we live, searching for obvious and hidden beauty.