D EDITORE: UNA FABBRICA DI LETTORI
Book production is fundamental, but what if the readers go missing? From this question started the work of a group of architecture experts, whose dream was to create an innovative and participative publishing model. And they just did it.In Rome, in 2012, with the aid of crowdfunding, these young architects started to translate a few significant texts on architecture, unavailable in Italy. From this initial successful experience, “D Editore” was born. It is a cultural project that aims to bring to Italy reflections and ideas yet to be taken into consideration. The first objective of “D Editore” was to oppose the fall in the number of readers over the last few years, in Italy. For this reason, the founders decided to focus their efforts, less on the publication of books, and more on the creation of a community of readers open to innovation and to the culture ofsharing. Through crowdfunding and crowdsourcing, this community could become co-producer of various projects in different stages of development - from editorial proposals, to market research, right up to distribution. “D Editore” prefers “distribution from the bottom up” and is interested in directly selecting bookshops to offer texts to. They will only work with other distributors and collaborators, if and when the increase in demand requires it. “D Editore” has to its credit the production of five series and the organisation of events linked to social reading. This startup from Rome continues to believe they can expand their “factory of readers” through its spirit of sharing that sets it apart. Now, their next dream is to export this publishing model to other contexts.
The story has been written by Simona Pandolfi, writer.