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ANTONELLA ABBRANCATI

ANTONELLA ABBRANCATI
ANTONELLA ABBRANCATI
Photo by Ilaria Magliocchetti Lombi
ANTONELLA ABBRANCATI
ANTONELLA ABBRANCATI

There’s a place where clothes live by their own rules. Ethical, ecological and reuse rules take a road different from market laws. A magical workshop that transforms waste into resources. Its creator is Antonella Abbrancati, whose production brand is “More”, an acronym of “Mix Originality Reuse Ethics”. Her inspiration came while spending hours on researches for Design for Ecosystems at theISIA (Institute for Industrial Art and Design) in Rome. She had been asked: “What would you do to resolve the problem of textile waste?” “I have already been doing something, since I was a kid,” replied the young designer. “I turn rubbish into new, original things”. Yet, she does so much more. It’s true, she uses high-quality waste and offcuts donated by textile companies, assembles them in a patchwork of unique and unrepeatable designs, breathing new life into clothes that people no longer want. At the same time, she applies the old, tried-and-tested rules from her experience – nine years of work and many commendations - updating them. “The more I’ve moved forwards in my experimental tailoring, the more I’ve realised that simply recycling alone is not enough to resolve the problem of the stockpiling of textiles”. Antonella, doesn’t talk for the sake of talking. She truly believes in what she says and acts consequently. She encourages people who come to her shop to make informed purchases and she creates clothes for them, “custom-made”. Clothes that stand out on customers bodies following the individual’s physical characteristics and reflecting personal taste, highlighting the strong points and masking the flaws. “Clothes that fit you and that you feel good in, just like a second skin”. It’s a feeling like no other. And we have need of little more.

The story has been written by Maria Teresa Sammarco, writer

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