Andrea Bennati's dream is a loft in the countryside. He would like to create for himself a graphic design studio based on an open and flexible vision of his profession. He doesn't imagine it simply as a professional office but as a dynamic space where a million things would be possible: playing music and entertaining customers, for example, or organising exhibitions, or cultivating the land. Something half hippy and half new age that Andrea would temper with the entrepreneurial pragmatism and vaguely schizophrenic creativity a rapid glance at his resume reveals: graphic designer, artist, musician, photographer, video maker, event curator, and even farmer. His personality revolves around an audio-visual universe that retains deep local roots in the Northern Lazio area around Viterbo, where in 2009 he and two friends founded BBB Studio, an agency which handles web communication.
His story began in Rome, where he “almost” graduated in industrial design, and where he took his first steps working for Egolab and Just Entertainment, a record label of which he was artistic director. From there, his destiny led him to design graphics for the most varied range of products: covers, magazines, t-shirts, posters, flyers and much more. A career that has also included collaborations like the one with Alessandro D'Alatri, for whom he oversaw the advertising campaign of the show Tante belle cose, or with the artist Davide Dormino. Andrea enjoys floating around this universe of communication without ever giving up his more personal projects, like the free press magazine The Trip, which he masterminded and directed from 2009 to 2013, or his participation in the satirical productions of Sbob TV.
There's no point asking where the centre of gravity of all this creativity lies: the harder you try to work it out, the more obvious it becomes that Andrea has no centre, just like the endless space of ideas which pour forth from his imagination.
The story of Andrea Bennati has been written by Giorgio Nisini, writer and essayist.
Graphic Designer. Founder of BBB Studio in 2009 with two friends, an agency which handles web communication.