Andrea Alati has been obsessed with computer graphics ever since he was little. He describes himself as being a bit of a nerd back then. He loved spending hours on his computer. It wasn't just a hobby, though - he was good at it. A friend of his father's gave him a summer job in his office in Sora (FR), the town where Andrea lives. And when the summer was over he stayed on, and his training began. After finishing high school, he enrolled at the IED in Rome. He graduated at 21, with the idea of applying everything he'd learned to the small reality of his hometown. He started off working by himself, until he realised that he needed to extend his competences, and so together with two programmer friends and future partners – Luca Catallo and Claudio Corridore – he created Fulminelab, a laboratory offering a range of services in the digital production and brand identity field.
Andrea finds all these classifications a bit suffocating: “I'm basically somebody who runs between one place and another” he jokes. On occasion, he's even been called in to handle the refurbishment of a club. Fulminelab displays the same resistance towards labels: “We can do many things with fucking passion” says their website. But passion often comes into conflict with the laws of the market, a slow-moving economy, the sluggishness of local entrepreneurship, a fear of taking risks and the shoehorning of communication strategies into pre-defined logics at the expense of healthy creativity.
Andrea was disappointed by his experience with the big Roman advertising agencies – so much so that it convinced him to go back to Sora and invest in Fulminelab. From his point of view, the world of start-ups provides more stimulating vitality, and today he is happily working with Luiss Enlabs, a startup accelerator. Among the projects of which Andrea is fondest – in part because of the visibility and recognition it has given him – is WeEats, a social network that allows you to create or join culinary events in private homes, a sort of Web 2.0 “Guess Who's Coming to Dinner?”.
The story of Andrea Alati has been written by Christian e Veronica Raimo, writers