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AMAHRA

AMAHRA
AMAHRA
Photo by Ilaria Magliocchetti Lombi
AMAHRA
AMAHRA

Martina, Marilena and Chiara. By stitching together their names, you get Amahra. The story of their friendship created an interwoven relationship that became a brand. They met in their spare time as new mothers, pushing prams while they went jogging and chasing an idea: putting together their professional skills to make unique bags. One pleasant afternoon, over warm Madeleines and piping hot tea, they chose to display their first creations to a few friends. By chance, Cristina Parodi was in that refined bar, and she chose one of the bags to characterize her outfit. This meeting accelerated the course of events. The popular TV host was shown in photos with a fabulous ruched bag - the ruches are made from soft leather strips shaped into waves - a decoration and visual detail that make the bag an ideal complement to casual chic outfits. These images created the appeal of the newly established brand. The tote is their bestselling bag. It represents the start of a production that has broadened in range - mini, midi, maxi - as well as in models, to include purses, back packs and shoulder bags. The combination of their valuable personalities is reflected in the two-tone leather overlays. The different aspects of being a woman flow from the designers into the Amahra bags - mothers, professionals, designers, but above all friends - who choose to put together engaging colours without ever forgetting elegance and tenderness, all this enhanced by the soft, napped calfskin and by suede. High quality materials shaped by a rigorously Made in Italy production, make it possible to celebrate their craftsmanship value. Amahra, as all creations, is infused with the spirit of those who made it. The bags adapt to every shade of femininity. They are works  of art and fashion interwoven with real passion, creative flair and friendship.

The story has been written by Elisa Cappai, writer.

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