On the waves. To say that Adalù is simply a clothing brand would be to not do Valeria's idea justice. Because behind this short name with a French-Hawaiian sound lies a passion for sport, the creativity of design and the attachment to family that is so typical of centre and southern Italy.
Valeria is a surfer, and her website features a video of a girl who wakes up, sews herself a costume and goes to the beach to ride the waves. Their products aren't actually made quite that quickly, of course. The Lycra bikinis and wetsuits Adalù sells are one-off pieces, each unique, with a vintage flavour inspired by the '50s and '60s. They share a resistance to sun, wind and offer protection against the abrasion caused by paraffin. Those who have tried them say they feel like a second skin, and they look comfortable as well as colourful. Recently, they have also started to produce leggings. In short, Valeria has found a solution for women who want to surf. The men will have to wait a bit longer, but there's hope for them too.
And there's even hope for those girls who've never climbed onto a surfboard. The most beautiful wave Valeria has ever ridden was the first – she got up on it and then fell back down into the water a few seconds later. Remember what I said earlier about devotion to family? Well, one of her closest assistants is her mother, and the brand gets its name from Valeria's grandmothers, Ada and Luciana. She inherited her ability to get back up on her feet from grandma Luciana, and her cheerfulness from grandma Ada. In other words: if you fall off, don't worry - just put on another Ben Harper track, pluck up your courage, and off you go at a run towards the sea. Enjoy the water!
The story of Vanessa Todaro has been written by Vins Gallico, writer.
Valeria Donati is a young italian surfer girl who started doing original crochet bikinis with the help of her mother about two years ago. Her bikinis were so original that she decided to create her own brand called Adalù, in the names of her grandmas, Ada and Luciana.